Friday, February 16, 2018
Why do I do what I do? The answer is simple, but how I arrived at that answer is not. Maybe the answer isn't as important without also knowing the journey I've been on. And my journey hasn't been an easy one, not by any stretch of the imagination. But first I had to become an Injured Firefighter.
Since becoming a firefighter was the realization of a childhood dream, I never put much thought into a "Plan B." As a result, I simply lived each day waiting to see what adventures would come my way. And for 33 years I just went through life that way, oblivious to what was coming. But I did have a rude awakening coming.
When I Became An Injured Firefighter
So to be honest, I lost count of how many times I was actually injured in the line of duty. It was the culmination of several injuries over the years and the complications that developed as I got older. I had a compression fracture to my spine, a bulging disc, degenerative arthritis in my back and knee - it was all adding up and taking a toll on me.
By January 2014, I was forced to give up firefighting and I was crushed. Within just a few months I ended up in the hospital 3 times, I lost my job, I was broke, I was homeless and I was alone. I lost hope and it was the worst damn time of my life!
Injured Firefighter To Marketing Ninja
I struggled for 2 years to get back on my own feet after going tens of thousands of dollars further into debt. So when I was healthy enough again, I took a job as a truck driver and I hated every second of it. I used that negative experience to push me to find something better and create a new life.
Finally I found the answers I was looking for in direct response marketing. So I deep-dived into learning as much as I could and started experimenting with my new skills. Also, I found my new skills and knowledge meshed well with my prior experiences with in-bound content marketing. I also seen the incredible power of marketing changing my life, so I made a choice.
That's why I do what I do.
[caption id="attachment_3068" align="aligncenter" width="468"] Charles E. Snyder III Marketing - Direct Response Marketing Services that deliver incredible results![/caption]
Friday, January 26, 2018
Stop Whining About Facebook
There, I just said it, stop whining about Facebook and the death of organic reach. As I mentioned in my previous video, Facebook Kills Organic Reach, there are a lot of people surprised and upset. You may love it or you may hate it, but the reality is that Facebook is changing. With that change comes an incredible opportunity for you if you are prepared and embrace the change.
Allow me to give you a reality check. Facebook has basically killed off free traffic from fan pages and such. People are in an uproar about it and as I mention in the video, someone is even trying to make a class-action lawsuit out of it. He claimed that Facebook misled them into building up follows, only to have the rug pulled out from under them. Maybe you even feel this way a little bit?
My feeling is, who cares. I don't. But still I see complaint after complaint on Facebook and that will never change reality. Free traffic is dead, stop whining about Facebook and get on with your business. Personally, I see it as a great opportunity and that is because Facebook is giving preferential treatment to advertisers.
What I mean by that is your customers will no longer be distracted by cutesy posts, pictures and videos. Instead, your potential customers will be seeing content from actual marketers and that is where the win will be. Not from businesses trying to get attention with yet another viral kitty video. Come to think of it, that's AWESOME news and there will be way less competition in the Facebook newsfeed.
Stop Whining About Facebook and Do Something About It
I am creating a quick walk-through of how we do Facebook ads and I am going to give it to you for free. I will share with you the simple strategies that have been working for us and I think you will find them pretty easy. There's nothing to sign up for, it's on me and it's free! More details coming soon as I finish up creating the new webinar!
[caption id="attachment_3146" align="aligncenter" width="468"] Stop whining about Facebook and learn how to win! (COMING SOON!)[/caption]