Friday, February 16, 2018
Why do I do what I do? The answer is simple, but how I arrived at that answer is not. Maybe the answer isn't as important without also knowing the journey I've been on. And my journey hasn't been an easy one, not by any stretch of the imagination. But first I had to become an Injured Firefighter.
Since becoming a firefighter was the realization of a childhood dream, I never put much thought into a "Plan B." As a result, I simply lived each day waiting to see what adventures would come my way. And for 33 years I just went through life that way, oblivious to what was coming. But I did have a rude awakening coming.
When I Became An Injured Firefighter
So to be honest, I lost count of how many times I was actually injured in the line of duty. It was the culmination of several injuries over the years and the complications that developed as I got older. I had a compression fracture to my spine, a bulging disc, degenerative arthritis in my back and knee - it was all adding up and taking a toll on me.
By January 2014, I was forced to give up firefighting and I was crushed. Within just a few months I ended up in the hospital 3 times, I lost my job, I was broke, I was homeless and I was alone. I lost hope and it was the worst damn time of my life!
Injured Firefighter To Marketing Ninja
I struggled for 2 years to get back on my own feet after going tens of thousands of dollars further into debt. So when I was healthy enough again, I took a job as a truck driver and I hated every second of it. I used that negative experience to push me to find something better and create a new life.
Finally I found the answers I was looking for in direct response marketing. So I deep-dived into learning as much as I could and started experimenting with my new skills. Also, I found my new skills and knowledge meshed well with my prior experiences with in-bound content marketing. I also seen the incredible power of marketing changing my life, so I made a choice.
That's why I do what I do.
[caption id="attachment_3068" align="aligncenter" width="468"] Charles E. Snyder III Marketing - Direct Response Marketing Services that deliver incredible results![/caption]
Friday, January 26, 2018
Stop Whining About Facebook
There, I just said it, stop whining about Facebook and the death of organic reach. As I mentioned in my previous video, Facebook Kills Organic Reach, there are a lot of people surprised and upset. You may love it or you may hate it, but the reality is that Facebook is changing. With that change comes an incredible opportunity for you if you are prepared and embrace the change.
Allow me to give you a reality check. Facebook has basically killed off free traffic from fan pages and such. People are in an uproar about it and as I mention in the video, someone is even trying to make a class-action lawsuit out of it. He claimed that Facebook misled them into building up follows, only to have the rug pulled out from under them. Maybe you even feel this way a little bit?
My feeling is, who cares. I don't. But still I see complaint after complaint on Facebook and that will never change reality. Free traffic is dead, stop whining about Facebook and get on with your business. Personally, I see it as a great opportunity and that is because Facebook is giving preferential treatment to advertisers.
What I mean by that is your customers will no longer be distracted by cutesy posts, pictures and videos. Instead, your potential customers will be seeing content from actual marketers and that is where the win will be. Not from businesses trying to get attention with yet another viral kitty video. Come to think of it, that's AWESOME news and there will be way less competition in the Facebook newsfeed.
Stop Whining About Facebook and Do Something About It
I am creating a quick walk-through of how we do Facebook ads and I am going to give it to you for free. I will share with you the simple strategies that have been working for us and I think you will find them pretty easy. There's nothing to sign up for, it's on me and it's free! More details coming soon as I finish up creating the new webinar!
[caption id="attachment_3146" align="aligncenter" width="468"] Stop whining about Facebook and learn how to win! (COMING SOON!)[/caption]
Monday, January 22, 2018
Keeping on task and staying focused can be a challenge for us all. Today started off as one of those days for me, which led to this video and an idea. The idea is creating an entire series of videos and articles, documenting my daily journey to success. The videos will be mostly unedited and uncensored, in other words my videos are going to be raw.
In the video I talk about quite a few things that are going on and on my mind. I discuss many different, seemingly unrelated topics, but by the end of the video I bring it all together. Well at least in my mind it was a semi-cohesive train of thought and makes sense to me.
The main concept here is that I talk about being grateful, I talk about perspective and most importantly, I talk about persistence. Be grateful for what you have and where you are today. Keep things in perspective and take a look back at where you were a year ago in business. But the most important part of my video is just doing what needs to be done. In other words, staying focused.
[caption id="attachment_2977" align="aligncenter" width="232"] 5 Minutes With Charles - Relevant, timely and valuable marketing advice.[/caption]
Staying Focused Can Be A Problem
As I mentioned in my video, staying focused and keeping on task can be a hurdle for us all. One method I have found to work quite well is thinking about the pros and cons of keeping your goal. Specifically, I talk about listing the the goal and what are all of the bad things that will come from not achieving success. I then go on to talk about listing out all of the good things that will happen as a result of success.
To be honest, admittedly this is something I feel that should be written out and kept in a conspicuous location. When in doubt or simply "not feeling it today" like I was feeling this morning, take a long look at your written resolution. In fact this is something I am going to develop or at least research and see if anyone else has created one. As Cameron Herold states, "R&D (Rip-Off and Duplicate) your way to success."
[caption id="attachment_3068" align="aligncenter" width="468"] Do You Want More Customers? Charles E. Snyder III Marketing - Direct Response Marketing Services[/caption]